Facebook Targeted Page Posts

October 17th, 2012 by Steve Terjeson No comments »

Facebook has added some new filters to post targeting. As we discussed in an earlier post, Facebook has been trying to find ways of making content more applicable to news feeds, and monetize them at the same time. It will be interesting to see if any testing numbers come out of this enhanced profile targeting and any benefit it may have in increasing the actual reach volume.

Here are the currently available post filters:

Gender
Relationship Status
Education
Interested In
Age
Location
Language

Read the full Facebook help article on how to target posts: https://www.facebook.com/help/352402648173466?in_context

Facebook is now fully ‘Promoted’

October 5th, 2012 by Steve Terjeson 1 comment »

A while back Facebook brought out the ability for Pages (read brands/businesses) to ‘Promote’ their posts with greater visibility in their follower’s news feeds. EdgeRank, the score that determines which ‘news’ items are shown on this feed, is Facebook’s algorithm of course not defined in any public venue. For long time Facebook page marketers and managers, there has been seen a gradual trend to mute the overall visibility of page’s posts in the news feeds.

Now, don’t get me wrong, I do believe there should be some kind of quality score in how Facebook ranks and displays posts, but if I like a page as a user, I want to see what they have to say. If a page spams my feed, I always have the option to unlike them myself, but it is my choice.

Since Facebook went through their IPO and have subsequently struggled with how to be profitable, there has been a greater push toward limiting the ‘free’ functionality of it’s platform. In metrics that I have been tracking over the last year, there has been a significant drop in overall post visibility from multiple pages, even though we have seen steady follower growth. We have not significantly changed our post style, if anything, made them more relevant and valuable for users. The only supposition left is that Facebook is continually manipulating their EdgeRank to reduce the visibility of page posts in order to push brands to use their ‘Promoted” post system and pay for previously free exposure.

I can understand Facebook’s point of view in wanting to do this, but it is the underhandedness that irks me. I know their ‘sponsored stories’ and ad system has been struggling, but hindering performance is only going to hurt you in the long run.Marketing Heaven had the same problem as me too so its not just only me.

Now, to take it even a step further, Facebook is now adding the same ‘Promoted’ system to users. I’m sure Grandma will be insanely happy to know that I spent $7.00 on Facebook postage to make sure she see’s that the kids got all their homework done this week. While I can see how some of the personal profiles (celebrities for example) could have the reach and brand potential to utilize a ‘Promoted’ post, the majority of users should be asking why is normal Facebook usage not good enough, and what is Facebook doing deliberately to make their content ‘muted’ in favor of trying to lighten my wallet?

Unauthorized Pinterest Spam/Hacks

September 18th, 2012 by Steve Terjeson No comments »

It appears Pinterest is becoming increasingly popular with spammers and hackers. I was recently invaded with a mystery board and pin along with multiple likes to others with the same content having been posted to mystery boards on their sites.

They all appear to be from the same site stat,dealtime,com and have the same general content and photo.

This seems to be a large issue on Pinterest currently as it is the #1 help topic on the support page.

To resolve the issue follow the Pinterest support suggestions below:

If you notice boards, pins or other activity on your account that you did not create, it’s possible someone has gained access to your account.

  • First, change your password immediately by logging in and going to the Settings page. Then, you can delete any pins and/or boards that were created.
  • If changing your password does not solve the issue, please submit a ticket for assistance.
  • Unfortunately, we are unable to restore any deleted boards or pins.
  • Please submit a ticket if you have any idea how someone may have gained access to your login information. Consider whether you have recently encountered any misleading 3rd party apps, if you use web browser extensions, or if you use the same password on multiple sites.
  • We also recommend running trusted antivirus software to check your computer for malware.
  • If you submit a ticket, please file it under Policy & Abuse -> Hacked Account.
  • https://support.pinterest.com/entries/21685452-help-someone-is-accessing-my-account-without-my-permission

    Travel Content Creative Writing Guide

    August 9th, 2012 by Steve Terjeson No comments »

    *************************************
    TRAVEL CREATIVE WRITING GUIDE
    *************************************

    by S. Terjeson – 4/10/2011




    ==========
    TONE
    ==========

    * Gender neutral to readers?
    * Identify the proper audience to write to

    ==========
    TITLE
    ==========
    * Creative Short
    * Simply descriptive

    ==========
    INTRO
    ==========
    * Shock & Awe sentence
    * Background Information – area, size, dates
    * Paint the setting

    ==========
    STYLING
    ==========
    * Make the reader feel like they were there
    * Entice but don’t exaggerate
    * Involvement – “You can be…” “you can try your hand at…”
    * Utilize the group experience “We traveled by train…”
    * Emphasize key items “fabled Inside Passage” “majesty of Denali” “rustic Fairbanks”
    * Break out regional locations in the destination -Spain-
    * Realistic expectations
    * Blend in languages and local names

    ==========
    CONTENT
    ==========
    * Historical significances
    * Accessibility/Mobility
    * Wildlife – Environment
    * Provide examples of experiences
    * Explain the feelings encountered – not sappy
    * Relationship between ancient and modern
    * Amenities – running water? wi-fi? bathrooms?
    * Cultural faux pas & étiquette
    * Staff & Local Population
    * Family atmosphere and enjoyment
    * Cuisine
    * Price points / low budget travel

    ==========
    FORMATTING
    ==========
    * Initial paragraphs – decent length 2 sentences.
    * Ending paragraph – 1/2 focused sentences.
    * Format to draw the reader in

    ==========
    ALTERNATIVES
    ==========
    * Off the beaten path
    * Available items, what is nearby for day trips
    * Nearby attractions

    ==========
    CONCLUSION
    ==========
    * Summarize, Finalize & Tie in the topic

    Success Metric Questions

    August 9th, 2012 by Steve Terjeson No comments »

    Success Metrics

    How do we understand if a particular initiative is successful or not?

    Can we compare current data to historical data?

    Do we have historical data that is comparable?

    What are the external factors that affect comparisons?

    What is a successful initiative?

    What metrics are used to determine success?

    What was the goal of the initiative?

    What is a minimum amount for qualification?

    How do we standardize results for common initiatives?