Category Archives: Analytics


Success Metric Questions

Success Metrics How do we understand if a particular initiative is successful or not? Can we compare current data to historical data? Do we have historical data that is comparable?… Read more »

Web Analytics Data Collection Strategies

Proper implementation of a good web analytics package for your website, couple with good analysis of the data, can help you boost the conversion rates of your website. However, how effective your implementation is falls back down to your data collection strategy. There are several important elements to consider in your strategy. Here are a few.