Success Metric Questions

Success Metrics

How do we understand if a particular initiative is successful or not?

Can we compare current data to historical data?

Do we have historical data that is comparable?

What are the external factors that affect comparisons?

What is a successful initiative?

What metrics are used to determine success?

What was the goal of the initiative?

What is a minimum amount for qualification?

How do we standardize results for common initiatives?

About Steve Terjeson

From interpreting and managing the data in analytics solutions, to bringing understanding from usability testing and testing technical site permutations, I am exceptional at providing effective strategic insights that in turn impact elements like reporting and data solutions, website development, search engine optimization, search marketing, social media, email and other marketing programs. My background and depth of experience in managing all these areas is a rare commodity and allows me to bring together an understanding of how all aspects of the web impacts both the front-end users and the business behind it. Awarded and certified search engine marketer for Fortune 500 and Internet Retailer 500 companies. Been in e-marketing for 7 years running local, national, and international programs. Currently working with a Fortune 25 company driving web analytics, online marketing, and social media. Over 12 years web development and programming experience. Interests and hobbies include website design, marketing, SEO/SEM, social media development, travel and history. Specialties: Google AdWords Professional Certification Yahoo Ambassador Certification Microsoft adExcellence Certification Google Analytics Individual Qualification

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