Travel Content Creative Writing Guide

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TRAVEL CREATIVE WRITING GUIDE
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by S. Terjeson – 4/10/2011

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TONE
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* Gender neutral to readers?
* Identify the proper audience to write to

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TITLE
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* Creative Short
* Simply descriptive

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INTRO
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* Shock & Awe sentence
* Background Information – area, size, dates
* Paint the setting

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STYLING
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* Make the reader feel like they were there
* Entice but don’t exaggerate
* Involvement – “You can be…” “you can try your hand at…”
* Utilize the group experience “We traveled by train…”
* Emphasize key items “fabled Inside Passage” “majesty of Denali” “rustic Fairbanks”
* Break out regional locations in the destination -Spain-
* Realistic expectations
* Blend in languages and local names

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CONTENT
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* Historical significances
* Accessibility/Mobility
* Wildlife – Environment
* Provide examples of experiences
* Explain the feelings encountered – not sappy
* Relationship between ancient and modern
* Amenities – running water? wi-fi? bathrooms?
* Cultural faux pas & étiquette
* Staff & Local Population
* Family atmosphere and enjoyment
* Cuisine
* Price points / low budget travel

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FORMATTING
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* Initial paragraphs – decent length 2 sentences.
* Ending paragraph – 1/2 focused sentences.
* Format to draw the reader in

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ALTERNATIVES
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* Off the beaten path
* Available items, what is nearby for day trips
* Nearby attractions

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CONCLUSION
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* Summarize, Finalize & Tie in the topic

About Steve Terjeson

From interpreting and managing the data in analytics solutions, to bringing understanding from usability testing and testing technical site permutations, I am exceptional at providing effective strategic insights that in turn impact elements like reporting and data solutions, website development, search engine optimization, search marketing, social media, email and other marketing programs. My background and depth of experience in managing all these areas is a rare commodity and allows me to bring together an understanding of how all aspects of the web impacts both the front-end users and the business behind it. Awarded and certified search engine marketer for Fortune 500 and Internet Retailer 500 companies. Been in e-marketing for 7 years running local, national, and international programs. Currently working with a Fortune 25 company driving web analytics, online marketing, and social media. Over 12 years web development and programming experience. Interests and hobbies include website design, marketing, SEO/SEM, social media development, travel and history. Specialties: Google AdWords Professional Certification Yahoo Ambassador Certification Microsoft adExcellence Certification Google Analytics Individual Qualification

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