Facebook has added some new filters to post targeting. As we discussed in an earlier post, Facebook has been trying to find ways of making content more applicable to news feeds, and monetize them at the same time. It will be interesting to see if any testing numbers come out of this enhanced profile targeting and any benefit it may have in increasing the actual reach volume.
Here are the currently available post filters:
Read the full Facebook help article on how to target posts: https://www.facebook.com/help/352402648173466?in_context