Orthodontist Virtual Resumes and Starter Web Sites
Today I launched a new request form for orthodontic graduate students to create a free orthodontist virtual resume or free orthodontist graduate starter web site.
There are 3 choices available for the new orthodontists to choose from: Blocks, Leaves, or the Starter Web Site.
This site also uses my new PHP submission form with image verification and security checks.
SEO: Using Freshness to Optimize for MSN
Using Freshness to Optimize for MSN
Depending on what part of the world you're trying to reach, it's well worth it to optimize for MSN. So what does Microsoft's search engine like? Keep reading to find out.
If there is anything that will make the SERPs of MSN different from that of Google, Yahoo! and other search engines, it is its bias towards frequently updated web pages. This bias is fortunately a positive bias, and on its search engine help page, they actually indicate that pages which are frequently updated will receive higher rankings than sites that do not update regularly. Check out http://search.msn.com/docs/siteowner.aspx?t=SEARCH_WEBMASTER_REF_GuidelinesforOptimizingSite.htm for its official recommendations concerning general MSN optimization.
So here is the lowdown on MSN optimization, but the freshness has to key in with other things that MSN considers important. First we will look at "defining freshness."
Defining Freshness
Being fresh is like going to the beauty shop and wearing new clothes. It is not something that many websites are known for.
Freshness simply means regularly updating your web site's content. By regular I mean at least monthly, and if necessary weekly; by regular I mean activity on your site. In tune with MSN, freshness means updating your content to fit in with your web site's description, in line with your SEO keyword strategy. Updating with no attention paid to your SEO keyword strategy is not recommended (that is me being polite), and will not help with MSN.
Freshness is about content, content, and more content. Freshness is about theme-based pages and pages that have a relatively high key word density for the search term.
SEO Egghead » Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts
SEO Egghead » Mattcuttsarama: 21 Great SEO Tips From Google’s Matt Cutts:
"Part of Jaimie Sirovich's adventure in SEO
This is a compilation of stuff Matt Cutts has said historically, minus some of the more recent stuff here, here, and here. I decided I'd dig backwards and document some of the older stuff. I dated it accordingly. "
This document has a great "cliff notes" version of a lot of important SEO tips and explanations.
PHP: Forms with Image Verification & Security Validation
Forms with Image Verification
DOWNLOAD NECESSARY FORMS HERE (ZIP FILE) >
In an effort to make web forms more secure and prevent spam I have developed a PHP based comment form with image verification. It was designed to make it very easy to use, and no need to modify any cgi files! You can have as many form fields as you like.
There are some instructions that you will need to follow.
1. Forms must be labeled as a .php file
2. Place php code at top of filename.php file at line 1
3. Place form code within html in spot where you want the actual form fields to appear.
SPECIAL NOTE: Only one form will work per page.
4. Place “Thank You†code near top of page (preferrably below page title, just above the content on the page)
5. Change the URL
6. Change Subject
7. Update form fields if need be. Make sure all fields are labeled. – If everything is standard you shouldn’t need to change anything.
8. Place the following files at the same level as the form: arial.ttf, background1.jpg, background2.jpg, background3.jpg, background4.jpg, randomimg.php, sesamefrm.inc.php, filename.php (the form itself)
Optional settings:
To have the page redirected, remove the # and change the redirect URL
To have cc emails add to the php code: $cc='thecc@emailhere.com';
Line 1 of filename.php
[PHP]< ?php
# Instructions:
# Save this file as .php
# Include this ?php section at line 1 of the file
# The submit button must be named 'submit'
# The verification textbox name must be named 'txtNumber' and be accompanied by
# Form action must call this page and be set to POST
# To Email Address
$email='to@emailhere.com';
# Subject
$subject='Web Site Comment Form';
# From Name
$sender='From Your Website';
# From Email Address
$sender_email='webadmin@emailhere.com';
# URL (no www.)
$drurl = "primaryurl.com";
# To use a URL redirect after submission remove the below '#'
# $next_url='http://www.ironvine.com/blog';
###########DO NOT CHANGE THIS LINE############
include("sesamefrm.inc.php");
##############################################
?>[/PHP]
Thank You Code
[PHP]
if ($errorMessage != '') {
?>
< p align="center">
< ?php
}
?>[/PHP]
Add the Verification
[html]
Verification Code (case sensitive):
[/html]
HOWTO: Animated Live Search for WordPress
Very nice tutorial about adding a live search functionality to WordPress.
Webmaster Central Blog: Listen in – Matt Cutts and Vanessa Fox talk search
"And if you missed last week's show, check out the podcast. Danny Sullivan and I explained that everything you need to know about search marketing, you can learn by watching Buffy the Vampire Slayer. If you heard the show and are worried about Danny's favorite espresso machine shop, don't be. They're doing OK after all."
You know, Vanessa Fox kind of looks like Buffy. I can totally see the resemblance!
Search Bugs At Yahoo & Google
In the past twenty-four hours I have discovered and documented four different bugs or weird occurrences at both Yahoo and Google. I will cover the four bugs, include adult ads displaying in Google and Yahoo's contextual programs, Yahoo's contextual ads not displaying ads at all, Google's site operator not functioning properly and Google's AdWords statistics not showing the right data.
(1) The first I named Adult Ads Displayed Within Google's AdSense Program? but it actually affects Yahoo as well. Basically, some people found Google AdSense ads that displayed adult oriented content, something that should not happen on AdSense. But what was amusing, was that after I posted this article, people noticed that when the Yahoo Publisher Network ads showed up, they were showing adult ads as well.
(2) If you were not able to load the ads in example one, then it may be because the Yahoo Publisher Network Ads Still Have Accessibility Issues, even after I reported it last Friday. Basically, some ISPs are not able to resolve the DNS information that hosts those Yahoo ads. This was first documented on August 31st, then acknowledged by a Yahoo representative on September 7th and is still an issue today.
(3) The next issue is that Google's Site Operator Shows Sites Off Domain. It does, I have seen screen captures myself, showing someone searching using the site: command and Google returning results from sites off of that domain. I have pictures and more details at the Search Engine Roundtable.
(4) The final bug I found today was that AdWords Statistics Mixing the Search & Content Network. So you are an advertiser, you set a campaign to only run on Google's content network, but for some reason, your stats in AdWords shows impressions and clicks for that campaign in the search network. This bug is confirmed by Google but stated as a small tiny problem.
There you go, four bugs documented in the past twenty-four hours.
Posted by Barry Schwartz on Sep. 12, 2006 | Permalink"
GOODROI Internet Marketing » One reason why new sites have a hard time ranking
I have found a very similiar situation with the online directories, which pretty much do the same thing as the scrapers. My clients are in the medical field so the directories are just bought lists of doctors compiled into data directory lists with AdSense spread all over them.
It just complicates the seniority factor and the mass publication of a lot of data causes headaches when trying to do focused local SEO for dentists and orthodontists who are small one city shops. My client base is somewhere around 2000 and those directories get frustrating fast.
Live Search Launch!
Microsoft AdCenter letter announcing the launch of Live Search and the migration of MSN Search to Live Search over the next couple of days.
Sesame Elite Search
I am very happy to share a new page on the Sesame Design web site. This is my direct service and I enjoy every minute of it.
Sesame Elite Search is a specialized offering directly focused to online marketing. This service provides orthodontists and dentists with a direct way to move their practice beyond the competition to reach patients actively looking for their services.
Sesame Elite Search sends prospective patients directly to your web site from a custom ad on Google, Yahoo!, or MSN.
What you get with Sesame Elite Search:
-Complimentary initial consultation of your online marketing needs
-Free price quote and list of the HOT keywords for your region/specialization
-Custom ad creation and frequent monitoring of your ad’s results
-Increased online visibility — patients can find you easier
-Monthly performance reports
Trackback - Ironvine Search MarketingÂ
Sesame Design - Sesame Communications - Ortho Sesame - Dental SesameÂ
WordPress SEO Tips 2.0
Here is a list of very good SEO tips for a WordPress blog site.
1. Write keyword rich post titles
2. Make your post titles live links
3. Optimize your permalinks
4. Optimize your page titles
5. Use the related posts plugin
6. Use the Google sitemap plugin
7. Add meta keyword tags and Technorati tags to your posts automatically
8. Validate your code