Live Search Launch!
Hello from Microsoft adCenter,
We are excited to announce the launch of Live™ Search and the upcoming migration of MSN® Search to Live Search over the next few days.
Over the next 3 days, we plan to take the beta tag off of Live Search. All search boxes and toolbars on the MSN.com and Live.com properties are scheduled to be completely migrated to send users to the Live Search Engine Results Page--including those who search on Hotmail®, Windows Live Mail, Windows Live Messenger, on all MSN.com properties, on http://search.msn.com/ and on http://www.live.com/.
What does this mean for your campaigns on adCenter?
- All paid search advertisements will still be served by the Microsoft adCenter platform, so your campaigns, ads and keywords should continue to run as normal.
- In addition, we have conducted extensive testing and expect the advertising performance of Windows Live Search to be as good as or better than on MSN Search.
Notable features of Windows Live Search:
- Windows Live Search lets us augment our search-engine investments with a customizable user experience. More than just an engine with a single search box, Live Search helps users personalize their search and more quickly find what is important to them.
- The Live Search interface is designed to display a better visual blend of paid and organic results. For example, you'll find complementary fonts, less contrast around ads, and justification of ads with organic results.
- Best of all, with an updated search interface, Live Search is designed to attract and retain more searchers – to give you access to what you want – more traffic.
Learn more about the Windows Live Search features at http://get.live.com/ or, try it out today at http://www.live.com/.
If you have any specific questions, please contact the Microsoft adCenter Support Team
Thank you,
The Microsoft adCenter Team
GeoTargeted AdWords Preview Tool
Go to www.google.com/adpreview and type in your keyword phrase. If you want to add geo-specific criteria, use the following formulas.
To define the country enter &gl=[Two Letter Country Code Here]
To define the region enter &gr=[region code here]
You can also define city, latitude and longitude, postal code and DMA.
More details at the AdWords Help Center and further explained on the Inside AdWords Blog.
There are a number of advertising agencies providing services like marketing and web site design at low cost. Several affiliate program are used to increase the number of visitors to ones website, helping to generate more customers. You can also do this work at home easily. The ppc method is also a very successful in advertising. The numerous web hosting services are also providing the pay per click advertising services to the customers.
Live Goes Live
Personally I haven't been too impressed by Live.com. I tried it out initially when it was released at the alpha/beta signups. The Hotmail interface upgrade was decent, if not a poor replica of Gmail. It was an improvement at least.
I still find there are a lot of issues with Live.com. Examples: I just logged in on 2 machines to my account to test it out. I tried to Add Content > My Content and it locks the process at Loading... when trying to add. Oh and don't bother trying to use it with FireFox2 Beta, it wont even load your personalized page content. In general it is very slow as well. I feel for the MSN users on 56k dialup.
Google AdWords Local Previews!
Google has added a feature to allow you to preview an AdWords listing live in any GeoTargeted location.
Read more about AdWords Local Previews here.
Technorati Initialization Post
This post is to claim my blog on Technorati. I have several others just adding this one to be published.
The main Ironvine Search Marketing Blog is here: http://ironvine.blogspot.com
Spokane Orthodontist – Dr. Engen
I did several updates to Dr. Engen's web site http://www.drdwengen.com. He has a large site with a great deal of orthodontic content but the optimization of the home pages (including the splash page) needed some touch ups. The title tags, noscript tags for the flash content and location tags were all updated to focus on Spokane Orthodontist.
Google Cache Date
Lesson #1: Update your pages!
Google Sitelinks
Google Sitelinks: New Name For Those Links Under The Top Listings
Last year, people started to notice that Google began showing "subtopic" or "subcategory" links below their listing, if they were the first in a Google search. Now, Google's finally confirmed the change as a permanent feature and given it a name: sitelinks.
From: http://blog.searchenginewatch.com/blog/060424-100933
Social Patterns dug into this a bit more. He determines they are "likely determined by traffic patterns." His findings in short:
Google snippet links do not return links outside of the home domain.
Google snippet links do not have to be from a text link, it can be an image link or even a javascript link.
Google snippet link text can be determined from an image's alt text.
Google snippet links can be subdomains of the home domain.
Google snippet links are not determined by PageRank.
Google snippet links are displayed for the top result for a "brand" search or "domain" search. (For example, "zappos" and "zappos shoes")
Google Supplemental Search Link Display
A couple quick search examples are "Sesame" and "WordPress"
Sesame Workshop
Sesame Workshop - The non-profit educational organization behind Sesame Street and so much more...
www.sesameworkshop.org/ - 16k - Sep 9, 2006 - Cached - Similar pages
Games & More - http://www.sesameworkshop.org/sesamestreet/
Games - http://www.sesameworkshop.org/sesamestreet/games/
Elmo's World - http://www.sesameworkshop.org/sesamestreet/elmosworld/
Stories - http://www.sesameworkshop.org/sesamestreet/stories/
More results from www.sesameworkshop.org »
WordPress
A semantic personal publishing platform with a focus on aesthetics, web standards, and usability.
wordpress.org/ - 7k - Cached - Similar pages
Download - http://wordpress.org/download/
Support - http://wordpress.org/support/
Hosting - http://wordpress.org/hosting/
What is WordPress? - http://codex.wordpress.org/Getting_Started_with_Word...
More results from wordpress.org »
Going to do some more research and see if I can find out where these are created, or if it is only for a select group of "special" web sites. It seems similar to the Google Co-Op listing where you can have subscribed links like the one I created for Sesame Communications Co-Op here.
Here is a semi vague reference to Sitelinks on the Google Webmaster Help pages. It looks like this is what is happening, and it is currently all automated. Hm...
Microsoft Live Writer
This is a test post from the Microsoft Live Writer Beta application. It is a stand alone program that seemingly connects with any weblog to create posts then upload them.
Apparently it has issues uploading to Blogger, and the FTP uploading of images doesn't work correctly either.
Google’s Domain Apps
Sesame Elite Search
Sesame Elite Search is a specialized offering directly focused to online marketing. This service provides orthodontists and dentists with a direct way to move their practice beyond the competition to reach patients actively looking for their services.
Sesame Elite Search sends prospective patients directly to your web site from a custom ad on Google, Yahoo!, or MSN.
What you get with Sesame Elite Search:
-Complimentary initial consultation of your online marketing needs
-Free price quote and list of the HOT keywords for your region/specialization
-Custom ad creation and frequent monitoring of your ad’s results
-Increased online visibility — patients can find you easier
-Monthly performance reports