Google Plays by the Same Rules with AdWords
In this time of super heavy online marketing, it's all but natural for advertisers to point fingers everywhere calling foul play. Google has responded on its Inside AdWords blog about Google advertising on AdWords.
Following in the consistent statements about their products Google uses the same technology procedures and standards they offer to the public to promote themselves.They have certainly shown in practice that this is the case. You can find Google ads here and there on paid search, but they are by no means ranking themselves at the top just because they are the software authors.
Technorati Tags: google, AdWords, marketing, search marketing, ironvine
AdWords for the Websiteless
Advertise online - even if you don't have a website
Google announced yesterday (December 6, 2006) on the AdWords blog that they have a new way to utilize AdWords -- give people without a website a place for their ad's to land!
Hosted business pages, a new feature for AdWords Starter Edition will let you create an hosted informational web page that will tell people more about your business. It looks like Google integrated their Page Creator with AdWords giving new advertisers the option to create an easy landing page.
While this is not for everyone, as most advertisers have or want their own custom website, it opens a whole new market for the small businesses such as local restaurants, flower shops and the like.
Technorati Tags: Google, AdWords, search marketing, online advertising, ironvine, page creator, website
BusinessWeek Reports Yahoo Makeover
Makeover, overhaul, restructuring, take your pick. It sounds like Yahoo is shuffling the board to try and arrange its chess pieces in a more compact and structured way to defend against the Google onslaught.
According to the BusinessWeek article, Yahoo is going to focus its assets into 3 main categories. This situation comes by what they are calling weak and scattered ad management for paid search markets causing the company's profitability to suffer.
The overhaul, announced Tuesday night, represents Yahoo's mea culpa for meandering aimlessly during the past year, to the chagrin of investors and the delight of competitors like Google Inc. that lured away online traffic and advertisers.
Yahoo has fallen out of favor on Wall Street largely because Google -- the Internet's search leader -- has done a far better job of figuring out which ads are most likely to elicit clicks.
Yahoo has had quite a broad scope of products they have launched and run that mix and blend in their web sites, but they have not had a clear approach to how to arrange, market or implement these products for maximum effect for the brand. To go along with that several top executives have/will leave the company in the near future. Hopefully the restructuring fallout wont effect the employee base, as Yahoo maintains that it is still recruiting and hiring top talent for their work force.
Technorati Tags: Yahoo, marketing, news, advertising, search engine, search marketing, ironvine, Google
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For more information, questions or contributions to the site please contact Steve Terjeson steve@ironvine.com or leave a post below. Thanks!
ChannelAdvisor Achieves Record Day of $10M GMV
CHANNELADVISOR ACHIEVES RECORD DAY OF $10 MILLION IN GROSS MERCHANDISE VALUE (GMV)
Record day shows impressive reliability, scalability, availability in ChannelAdvisor solutions
Research Triangle Park, NC– December 06, 2006 –ChannelAdvisor, the leading provider of channel management solutions (CMS), today reported the company had their first $10 million global gross merchandise value (GMV) day, Monday December 4th, 2006. The ChannelAdvisor technology platform saw new record performance across all geographies and online channels.
- Search – ChannelAdvisor paid search (Google, Yahoo!, MSN, etc.) and natural search solutions had a record sales day, shattering the previous records set on “Black Friday†(November 24th, 2006)
- Comparison Shopping Engines (CSE) – ChannelAdvisor CSE (Shopping.com, Shopzilla, Froogle, etc.) solutions also set a record GMV day, exceeding the previous record set on Cyber Monday (November 27th, 2006)
- Marketplaces – Across all geographies (US/UK/DE), ChannelAdvisor marketplace (eBay, Amazon.com, Overstock.com, etc.) solutions recorded record GMV, exceeding the previous record set on Cyber Monday (November 27th, 2006)
“We’re thrilled by the performance achieved across all online channels and geographies on December 4th,†said Scot Wingo, CEO of ChannelAdvisor. “Our continued investments in reliability, availability and scalability allowed our systems to handle the surge in holiday sales and delivered $10m in product sales from online channels to our customers.â€
In addition to the $10m in GMV record on December 4th, several other transactional records were made:
- ChannelAdvisor’s infrastructure housed over 18 million active inventory items globally
- ChannelAdvisor’s platform managed over 11 million paid-search ads
- ChannelAdvisor’s checkout system had over 43,000 transactions - representing $30 in GMV/per second
- ChannelAdvisor’s comparison shopping solutions delivered over 200m items to comparison shopping engines
About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable industry-leading retailers and manufactures to sell their products across multiple online marketplaces such as eBay, Amazon.com, Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Froogle and search engines such as Google, Yahoo! and MSN. ChannelAdvisor processes over $100m/month (greater than $1.2B/yr) in gross merchandise value on behalf of its customers. ChannelAdvisor solutions combine best practices, innovative software applications and integration technology to dramatically accelerate online channel sales. ChannelAdvisor's customers include Nokia, GSI Commerce, Sears and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Seattle, the United Kingdom and Germany. For more information, visit http://www.channeladvisor.com/.
Contact:
Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177
ashleyj@channeladvisor.com
Technorati Tags: ChannelAdvisor, PR, Press Release, Marketing, AdWords, Cyber Monday, Amazon, eBay, Yahoo, Google, MSN, Ironvine
Google Checkout Free Until the End of 2007
Why Google Checkout? Well, it's free for the next year!
Google has announced that from November 8, 2006 through December 31, 2007 they will process all Checkout transactions for free even if you are not an AdWords advertiser. This is a huge push from Google to get them in the online payment processing market and try to go head to head with PayPal.
As James Scott from ChannelAdvisor posted, this is very exciting news for online marketers and retailers, and a great chance to save overhead on processing fees. PayPal matched Google's last move, but can they survive free transactions for a year, which is their bread and butter? Google sure is swinging the big bat at them.
You can read the official release on the Google Checkout site here.
Let us hope these dates are correct, or this announcement from Google could have a very big financial and collateral impact on their Google Checkout program.
Technorati Tags: google, google checkout, paypal, ironvine, channeladvisor, ecommerce, marketing, AdWords
Busy Week for Online Marketers
This week looks to be shaping up well for online marketers. The Christmas rush is on and there are lots of sites reporting good success and record sales this shopping season. As we get closer to Christmas and shipping deadlines the sales should increase and start to cap out.
Take a look at a report from eMarketer for Cyber Monday for some of the top items on eBay. What's hot this year?
Technorati Tags: marketing, search, sales, cyber monday, search marketing, ironvine, ebay, shopping, christmas shopping
New – AdWords Editor Version 2.5
December 4th, 2006 - The newest version of Google AdWords Editor (2.5) has been released today. According to the release notes there are quite a few new tools and capabilities you can use. These include easier navigation and speed in uploading changes.
New features:
* Tools for bulk deletion: From the Data Menu, choose Delete Multiple Keywords, Delete Multiple Text Ads, or Delete Multiple Campaign Negatives.
* Contextual help text: Point your mouse at a toolbar button to see a description and the keyboard shortcut.
* Zoom control: Enlarge the text in the data view using the zoom control.
* Export to HTML: From the File Menu, select 'Export to HTML.'
* More keyboard shortcuts: Use keystrokes to navigate between tabs. Ctrl+1 for Keywords, Ctrl+2 for Text Ads, etc.
* Easier navigation: Double-click on items in the data view to navigate through your account.
* Display account description: View your account description, company name, or login email address in the Open Account dialog.
* Destination URL updates: AdWords Editor automatically adds http:// to your Destination URL if you don't manually enter it.
* Faster edits: In previous versions of AdWords Editor, posting certain types of edits (for example, changing the match type of many keywords in an Ad Group) proceeded very slowly. This is now improved, so these edits should now post much more quickly.Updated features:
* Replace Text link on Keywords and Negative Keywords tabs: This feature was previously available only through the Edit Menu and the Text Ads tab.
* Keyword Grouper: Manually edit the list of words to group by. Automatically generate the list of terms and make changes, or enter the words from scratch.
* Content bids: Add or edit content bids in the Add/Update Multiple Ad Groups tool.
Technorati Tags: adwords, editor, google, search marketing, ironvine
Google Launches Mobile AdWords
New headline in Google AdWords campaign manager notifying users about the new ability to run text ads on mobile devices, giving customers the option to view your mobile website or call after clicking the ad.
Mobile ads are shorter text-based AdWords ads that appear when users search Google from a mobile device. Send users to your mobile web page, or offer them the option to connect to your business phone after clicking on your ad.
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Good Bye Danny, Hello Danny 2.0
Search Engine Watch officially says goodbye to Danny Sullivan today. They will continue on as they have, under the new ownership.
However Danny is not to be lost! You can visit Danny 2.0 at Search Engine Land for his latest take on things.
Good luck with you newest venture!