Archive for 2007
Thursday, December 13th, 2007
AdWords Editor 5 Released
Yesterday if you opened AdWords editor you were prompted to download the latest version and upgrade to v.5.0.0.
It has some very nice new features, including “Local Business Ads”, but there have also been a few bugs reported by my team alone.
From the Inside AdWords Crew…
Today, we released version 5.0 of AdWords Editor, our free, downloadable [...]
No Comments » - Posted in Google, Marketing, News by Steve Terjeson
Monday, December 10th, 2007
MSN Mobile Advertising
Engaging with the right audience any time, any place just got easier! We are excited to introduce advertising opportunities on MSN® Mobile.
Over 9.6 million are using their Web-enabled mobile phones to access the best of MSN content each month.1 Align your message with quality content while extending your reach to the mobile experience.
Reach on-the-go consumers.Away [...]
No Comments » - Posted in MSN, Marketing by Steve Terjeson
Thursday, November 1st, 2007
Google 2006 Holiday Traffic-Conversion Chart
Here is an explanation and track record of why Google charges so much for CPCs during the holiday season. It is interesting to note the swings in CPA because of the conversions and click changes. It is helpful to create a battleplan on what we can expect to see this year.
“Online advertisers have noticed that [...]
2 Comments » - Posted in Uncategorized by Steve Terjeson
Monday, October 29th, 2007
ChannelAdvisor Launches Promotion with Amazon.com
(Research Triangle Park, N.C.) ChannelAdvisor, the leading provider of e-commerce channel management solutions, announced today they have launched a new promotion that allows online retailers to sell through Amazon.com with no subscription fees for three months.
Through ChannelAdvisor Complete, ChannelAdvisor customers can easily sell products across multiple online channels including e-commerce marketplaces, comparison shopping engines and [...]
No Comments » - Posted in News by Steve Terjeson
Monday, October 22nd, 2007
eBay: 33% off Listing Fees Oct 18 - Nov 5
Message from eBay!!
33% off listing fees!
Get ready for the holidays — list now for big savings!
Limited time only: Oct 18-Nov 5
Offer good for Auction-style and Fixed Price listings
The more you list, the more you save
Technorati Tags: ebay, coupon, sale, promo, auction, listing, Ironvine
1 Comment » - Posted in Marketing, News by Steve Terjeson
Monday, October 22nd, 2007
Google Analyst Day
Wednesday, Google holds its analyst day at the Googleplex in Mountain View, Calif. You can listen to it live from Google’s investor relations Web site.
Analysts will have many questions about where Google is headed and hopefully Google will provide some real answers.
Here are a couple of the most important issues that are sure to [...]
No Comments » - Posted in Google, Marketing, News by Steve Terjeson
Monday, October 22nd, 2007
Google Names ChannelAdvisor an Inaugural Partner for Google Product Search
ChannelAdvisor has been named an inaugural partner in the Google Product Search™ Partner Program. This partnership will integrate the ChannelAdvisor Complete™ platform with Google Product Search to offer retailers a painless path to increased traffic and more profits on their e-commerce sites.
..
ChannelAdvisor simplifies the technical processes for retailers sending data feeds into the Google Product [...]
1 Comment » - Posted in Uncategorized by Steve Terjeson
Wednesday, September 26th, 2007
MSN adCopy
Here are some tips from the MSN adCenter blog about using ‘Brand’ in your ad copy. I thought they were worth making note of, especially as we move into Q4 holiday sales season.
The Power of Brand Names
The creation of a strong brand identity is important to every company, large and small, all around the World. [...]
No Comments » - Posted in Blog, MSN, Marketing by Steve Terjeson
Tuesday, September 18th, 2007
Sprint + Microsoft = Moble Search
For those of you who were wondering where Microsoft’s mobile search service would end up, here is one place.
Sprint Nextel Corp. on Tuesday began offering an enhanced search service through Microsoft Corp. that allows its phone users to find nearby businesses through the phones’ built-in location-based technology.
Typing in a term, such as “pizza,” delivers a [...]
2 Comments » - Posted in MSN, Marketing, News by Steve Terjeson
Friday, September 14th, 2007
Plural Forms of Nouns in AdWords
This is a good article to keep in mind when working with keywords.
http://forums.searchenginewatch.com/showthread.php?t=19527
Technorati Tags: Search, Paid, Marketing, PPC, SEW, Ironvine
2 Comments » - Posted in Google, Marketing, SEO by Steve Terjeson
Wednesday, September 12th, 2007
ChannelAdvisor Acquires Marketworks
Today ChannelAdvisor announced that it has acquired the e-commerce company Marketworks. The offices in Atlanta, GA; London, England; Germany; and Melbourne, Australia will be added to ChannelAdvisor along with the product offerings like Marketworks’ Professional Web Store.
As far as marketing, Wingo said, “We’ve got to figure out the branding. We’ll have Merchant and Marketworks. We [...]
2 Comments » - Posted in Marketing, News by Steve Terjeson
Tuesday, September 11th, 2007
Three More Shopping Months
Inside AdWords blog posted another reminder that Q4 holiday shopping is right here with tips on how to be prepared and make the most out of holiday shoppers online.
Their recommendations revolve around the Keyword Tool, ad text testing, and their optimization tips.
You can read the details at http://adwords.blogspot.com/2007/09/just-three-more-shopping-months.html
Technorati Tags: Google, AdWords, PPC, Holiday Shopping, Paid [...]
