Archive for April, 2007
Monday, April 23rd, 2007
AdWords Preferred Cost Bidding
This quote from the SE Forums Spotlight just struck me as very true and simple explanation of Google’s new Preferred Cost bidding. Google’s bidding already revolves under a max bid, so really all it allows is Google to spend more of your money whenever they want to, up to a certain %, along with making [...]
No Comments » - Posted in News by Steve Terjeson
Wednesday, April 18th, 2007
adCenter Implements Quality Score
Following in the footsteps of Google, then Yahoo, MSN has decided to implement Quality Based Ranking for adCenter.
Now that they have been online for a while and have a relatively usable client base they are able to actually have some basis to judge ads against each other with a little history behind them. In my [...]
No Comments » - Posted in MSN, Marketing, News by Steve Terjeson
Tuesday, April 17th, 2007
AdWords Preferred Price
Google is adding a new bidding option. An average preferred price. What this means is that you can add an option to bid around a certain price. So having a preferred bid of .50$ means that the bid can go over or under around that price.
Honestly it seems lately that Google is stretching and [...]
No Comments » - Posted in Google, Marketing, News by Steve Terjeson
Thursday, April 12th, 2007
AdWords Downtime
On April 14, 2007, AdWords system will be unavailable from approximately 10:00 AM to 2:00 PM Pacific Time due to system maintenance. Please note that your campaigns will continue to run normally during this short downtime.
Technorati Tags: Google, AdWords, Marketing, Ironvine
No Comments » - Posted in Google, Marketing by Steve Terjeson
Monday, April 9th, 2007
GoDaddy Promo Codes - April 2007
Here are some GoDaddy Promotion Codes for April 2007.
Because we all work on the internet having your domain name secured, or purchasing new domains and services is an important part of everyday business. I hope these promo codes help. Check out the latest special - Register, renew or transfer TWO .NET domains for just $10!
gdm0405b: [...]
No Comments » - Posted in Blog, General by Steve Terjeson
Friday, April 6th, 2007
3 Important Changes to Yahoo Search Marketing
There are three important new changes coming from Yahoo Search Marketing:
1. Short descriptions will be required when you create or modify an ad, beginning in May 2007.
Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer).
2. Yahoo! Search results will [...]
No Comments » - Posted in Marketing, News, Yahoo by Steve Terjeson
Thursday, April 5th, 2007
$10 off GoDaddy Promo Code
Here is a great promo code to help you save $10 at GoDaddy!
Check out our main GoDaddy Promo Codes page for more non-expiring sales!
gdm0405b: Get 10$ off any order of 40$ or more at GoDaddy. Expires 4/9/07, Shop today.
If you have more codes please share them as well. Feel free to comment about GoDaddy.com Hosting [...]
No Comments » - Posted in News by Steve Terjeson
Thursday, April 5th, 2007
Blue is Out, Hello Yellow
Big news from Google about how AdWords ads are displayed.
There are 2 changes.
#1 - Google AdWords has decided to switch the background color of the top ads from blue to yellow. By changing to a brighter color it will help ads stand out more on the page. Personally I liked the cool comforting of blue.
#2 [...]
No Comments » - Posted in Google, Marketing, News by Steve Terjeson
Thursday, April 5th, 2007
AdWords Share of Voice
NEW! Impression Share (Share of Voice) Reporting for Search
ยป Impression share is a new metric that represents the percentage of times ads were shown out of the total number of page impressions (i.e. pages where your ad appeared or could have appeared) in the targeted market.
Available through the Report Center, impression share can be [...]
No Comments » - Posted in Google, Marketing, News by Steve Terjeson
Wednesday, April 4th, 2007
Google Website Optimizer Open to Everyone
Google has opened up its Website Optimizer for public use (sign-up to use) now, and it will be rolled out to all AdWords accounts in the next few weeks. Google is definitely beefing up its AdWords program to insure its #1 advertising position.
Last October, we put out the call for beta testers for Google’s new [...]
2 Comments » - Posted in Google, Marketing, News by Steve Terjeson
Tuesday, April 3rd, 2007
Get Microsoft Office Live Basics for FREE
Get Microsoft Office Live Basics for FREE
Microsoft Office Live Basics is the easy way to get started on the Web. With Office Live Basics you’ll get:
Free domain name and Web hosting (You have the option of getting started with a new domain name or transferring your existing domain name.)
Easy-to-use Web site design tools
500 MB of [...]
No Comments » - Posted in General, MSN by Steve Terjeson
Monday, April 2nd, 2007
AdWords Promotional Credit Change
For all those search marketers out there, be aware of the new change in the promotional credits policy in Google AdWords. As of March 31, 2007 AdWords promotional credit coupons will only be available to Qualified Individuals and Qualified Companies in the Google Advertising Professionals program.
Two fold win for Google. They get to cut off [...]
