Archive for September, 2007
Wednesday, September 26th, 2007
MSN adCopy
Here are some tips from the MSN adCenter blog about using ‘Brand’ in your ad copy. I thought they were worth making note of, especially as we move into Q4 holiday sales season.
The Power of Brand Names
The creation of a strong brand identity is important to every company, large and small, all around the World. [...]
No Comments » - Posted in Blog, MSN, Marketing by Steve Terjeson
Tuesday, September 18th, 2007
Sprint + Microsoft = Moble Search
For those of you who were wondering where Microsoft’s mobile search service would end up, here is one place.
Sprint Nextel Corp. on Tuesday began offering an enhanced search service through Microsoft Corp. that allows its phone users to find nearby businesses through the phones’ built-in location-based technology.
Typing in a term, such as “pizza,” delivers a [...]
2 Comments » - Posted in MSN, Marketing, News by Steve Terjeson
Friday, September 14th, 2007
Plural Forms of Nouns in AdWords
This is a good article to keep in mind when working with keywords.
http://forums.searchenginewatch.com/showthread.php?t=19527
Technorati Tags: Search, Paid, Marketing, PPC, SEW, Ironvine
2 Comments » - Posted in Google, Marketing, SEO by Steve Terjeson
Wednesday, September 12th, 2007
ChannelAdvisor Acquires Marketworks
Today ChannelAdvisor announced that it has acquired the e-commerce company Marketworks. The offices in Atlanta, GA; London, England; Germany; and Melbourne, Australia will be added to ChannelAdvisor along with the product offerings like Marketworks’ Professional Web Store.
As far as marketing, Wingo said, “We’ve got to figure out the branding. We’ll have Merchant and Marketworks. We [...]
2 Comments » - Posted in Marketing, News by Steve Terjeson
Tuesday, September 11th, 2007
Three More Shopping Months
Inside AdWords blog posted another reminder that Q4 holiday shopping is right here with tips on how to be prepared and make the most out of holiday shoppers online.
Their recommendations revolve around the Keyword Tool, ad text testing, and their optimization tips.
You can read the details at http://adwords.blogspot.com/2007/09/just-three-more-shopping-months.html
Technorati Tags: Google, AdWords, PPC, Holiday Shopping, Paid [...]
2 Comments » - Posted in Blog, Google, Marketing by Steve Terjeson
Monday, September 10th, 2007
Microsoft adCenter Updates Sept 2007
Last Friday MSN adCenter updated their interface to include several new features including faster editorial reviews, a hew home page dashboard, and faster ways to copy and edit keywords and create campaigns. You can review the update notice below.
Microsoft adCenter will upgrade on Friday, September 7. The tools and functionality in this upgrade will include [...]
2 Comments » - Posted in Blog, MSN, Marketing, News, SEO by Steve Terjeson
Wednesday, September 5th, 2007
Creating Compelling Ad Copy.
I was reading the SEW news daily and they had a headline link to a Search Engine Land blog post about creating compelling ad copy. It is pretty basic steps on the makeup of ad copy but I thought it was a good refresher to help as we go into busy season.
http://searchengineland.com/070904-150912.php
Technorati Tags: Search, Marketing, [...]
