New Search Engine Searchme.com
Here is a first look at a new visual search engine at searchme.com.Searchme does look good, resembling a mashup of Google with Apple's popular Cover Flow three-dimensional graphical user interface used on its iTunes service, with a little of Ask.com's categories thrown in.For now, Searchme is only going into private beta, adding users by invitation only.To create the page-riffling effect, Searchme has been working with Adobe. The top screen, after a search term has been entered, then creates a stack of pages to represent the page links on a list below.Technorati Tags: Searchme, Searchme.com, Search, Engine, Google, Apple, Ask, Ironvine
Google Closes Acquisition of DoubleClick
Google Closes Acquisition of DoubleClick
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.
Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
About DoubleClick, Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, including statements relating to our ability to improve the performance of digital media and the relevance of internet advertising. Actual results may differ materially from the results predicted. The potential risks and uncertainties that could cause actual results to differ include, among others, risks related to our ability to identify and pursue the technologies necessary to achieve these goals, as well as those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our Annual Report on Form 10-K for the year ended December 31, 2007, which is available on our investor relations website at www.investor.google.com. All information provided in this release is as of March 11, 2008, and Google undertakes no duty to update this information.
Media Contact:
Ellen West
212.565.1986
Investor Contact:
Maria Shim
650.253.7663
Technorati Tags: Google, DoubleClick, News, Search, Marketing, Ironvine
Ask.com Downsizing and Refocusing
Today CNN published an article about some major changes in the way Ask.com is going to be doing business moving forward. They are changing their focus from an all inclusive, interactive search engine and adapting it to target a specific audience.
With the change it will return to its roots by concentrating on finding answers to basic questions about recipes, hobbies, children's homework, entertainment and health.
The decision to cater to married women primarily living in the southern and midwestern United States comes after Ask spent years trying to build a better all-purpose search engine than Google.
While I am fully supportive of them creating a niche market to provide specific answers, this comes as a strange choice to me. Thinking economically that demographic isn't among the stronger per capita income areas. They are going to have limited influence in the market base with advertisers who will also be constrained by their focused market.
It seems as this is yet another down turn in the search competition world, Ask.com is starting to fade away into its own corner and returning a small portion of the market share back into the search pool.
You can read the full article at CNN - Ask.com gets a makeover, lays off 40
Technorati Tags: Ask.com, CNN, Search Engine, Marketing, Search, Ironvine
Sun Microsystems acquires MySQL
Here is some interesting news for all those web developers out there from www.mysqlconf.com
We are pleased to announce that on February 25, 2008, Sun Microsystems acquired MySQL. This is great news for Sun, MySQL, the open source community, and the 2008 MySQL Conference & Expo.