Keyword Generation Resources
I know we've probably all used these but I thought I would toss them up here when I found an article with them all included.
Word Tracker http://freekeywords.wordtracker.com/
With Wordtracker you type in one keyword and can get up to 100 top keyword variations and approximately how many searches each one receives. They also have an 'adult filter' you can use to eliminate any adult orientated search terms that might be related to your keyword.
Google Adwords Keyword Tool https://adwords.google.com/select/KeywordToolExternal
The Google Adwords keyword tool is great! You can type in as many keywords as you like to start with, and Google will literally give you hundreds of keywords to choose from including different variations of your keyword to misspellings. They also give you much more information than just keyword variations. They can show you advertiser competition, search volume per month, average search volume total, average CPC , ad position and much more.
SEO Book Keyword Suggestion Tool http://tools.seobook.com/keyword-tools/seobook/
The SEO Book Keyword Research Tool is very cool for many reasons. Mainly, it shows the estimated number of daily searches for each Google, Yahoo and MSN. They've also recently added an export to CSV feature, so you can now export the entire list of keywords into a spreadsheet to share with others or to use for future references.Keyword Discovery http://www.keyworddiscovery.com/search.htmlThe free Keyword Discovery tool is great for giving many different variations of keywords and their estimated number of searches performed. The great thing about Keyword Discovery is that they collect data from all major search engines. I do feel however that on some keywords they estimate a very low number of searches .
SpyFu http://www.spyfu.com/?kw=keyword%20research%20tool
Spyfu is pretty cool in the fact that they give you more than just variations of keywords you are searching for. Spyfu gives you such information like, an average cost-per- click, cost/day, clicks/day, the number of advertisers also bidding on a particular keyword and the number of search results listed. In addition, they will list out top related terms, related concepts and keywords that competitors bought. What's even more cool, they will also list out the top 5 (although you can view more) advertisers who are advertising for this keyword, their domain and ad text, both in paid search and organic. Now that's a lot of info!
MSN Keyword Forecast Tool http://adlab.msn.com/ForecastV2/KeywordTrendsWeb.aspx
This tool doesn't necessarily give you variations of a keyword you type in, but it gives you traffic forecasting information as well as demographic information. For Example, for the keyword 'catheter' I found that that majority of people tying in this keyword are women ages 50+. This will help me understand my target audience better as well as allow me to set up correct demographic settings within my accounts. It also gives me an estimate of when searches on this keyword are highest and lowest so I know when to expect more traffic and when to expect a drop in traffic.
Technorati Tags: SEO, SEM, Keywords, Tools, Tips, Marketing, Search, Ironvine
Mother’s Day is Coming Soon!
Erin wrote a nice reminder about getting your paid search accounts ready for Mother's Day. This is typically a great period for female demographic targeted sites. My typical advise is to give holidays a 1 month lead time in marketing (more for larger holidays). Don't wait for those last minute shoppers!Pump Up Paid Search for Mother’s DayThis week is the time to start preparing your paid search campaigns for Mother’s Day if you have an applicable product or service. Trend reporting for popular Mother’s Day gifts show a historic spike in traffic starting around April 15th thru May 9th.written by Erin Gordon -- erin.gordon at channeladvisor.com
Technorati Tags: SEM, Marketing, Mothers Day, Ironvine