Social search marketing, what does that mean? Well you could explain it with a few other newer web terms like Web 2.0 or the blogosphere effect, but in reality it goes back to the oldest method of advertising, word of mouth. Just with the new technology we speak out online in blogs, such as this one, or social networking sites like MySpace, online message boards, and chat rooms.

There are several ways you can benefit from utilizing social search marketing. From the search engine optimization (SEO) viewpoint it is a traffic generator. If you can get people talking about you, good or bad, you are eventually going to start getting link backs to your website. Links from high quality sites are always desirable as they will reflect on your search rankings.

More Visibility = More Traffic = Higher Rankings - good SEO rule of thumb.

If you have a blog, or your employees, friends, relatives, acquaintances do or they are active in some online forum in some way, ask them for a mention and their feedback about you, your brand, or your website. You have a decent chance to start a chain reaction of subsequent posts from their readers as well.

From a search marketing perspective, every mention you get becomes some type of brand awareness. If you can get good comments from people about your product, example “Hey everyone, I tried Joe’s Eatery on 1st & Wall and the food and service we excellent”, then if someone is hungry and is reading the post from a real person, you have a good chance that person is going to give it a try versus going to McDonald’s again.

With search marketing, especially if you have a specific product, brand, or just sell online you can get thousands of posts and feedback from online researchers, marketers, affiliates, and the average consumer. On Yahoo’s Search Marketing blog they have a good post about the effect of Getting the Word (of Mouth) Out. His wife bought a camera after she read a good research report from someone about how good the quality was. That research came from someone’s blog.

Some companies have begun to realize this and are recruiting people to post about their products. It is a way to market online, generally cheaply, especially if you can get a “celebrity” blogger to post about you.

If you can get links from posts, great, if you can get a mention in a post, great, if you can get people talking about you in any way (especially in a good way) you will benefit. Social search marketing gives consumers and marketers just another way to spread news via Word of Blog.

A Spin on Social Search Marketing - Go Articles - Steve Terjeson

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