23Apr/07Off
AdWords Preferred Cost Bidding
This quote from the SE Forums Spotlight just struck me as very true and simple explanation of Google's new Preferred Cost bidding. Google's bidding already revolves under a max bid, so really all it allows is Google to spend more of your money whenever they want to, up to a certain %, along with making it almost impossible to plan a budget shorter than 2 months (due to Google's 20% overage).
Google AdWords New Preferred Cost Bidding
Webmaster World
"Sounds like a great way to overspend. I wouldn't touch this one with a 10-foot pole."
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