AdWords Share of Voice
NEW! Impression Share (Share of Voice) Reporting for Search
ยป Impression share is a new metric that represents the percentage of times ads were shown out of the total number of page impressions (i.e. pages where your ad appeared or could have appeared) in the targeted market.
Available through the Report Center, impression share can be used to gain insight into an AdWords campaign's share of voice and identify missed opportunities.
Impression share is available at the Campaign and Account-level for search. Reports will not penalize impression share for competition amongst one's own campaigns.
Advertisers can try improving ad quality, increasing bids or budget, and refining regional or time-targeting settings to increase their impression share.
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