Ask.com and MSN adCenter Issues
Ask.com is a search provider we don't talk about very often. Honestly it's because there is little exciting news surrounding it. Most often I hear about service issues with them and don't bother to mention, but I will today since I don't think I have before.
Ask.com reporting cost for 2/21 and 2/22 is delayed. Since yesterday, Ask.com has been reporting problems with their API's (connectivity issues, reporting web service failures, etc.) The latest update from Ask.com is that they are still experiencing issues. Ask.com is treating this as an urgent priority is working to get them resolved.
So for any advertisers that use the API, be aware of the issues on Ask.com.
Stepping up from Ask.com is Microsoft adCenter.
It appears that many customers on adCenter are experiencing higher than set limit bids for their keywords. MSN has acknowledged these and will not be holding advertisers responsible for the bug in their system for the extra costs.
Make sure to review any MSN campaigns you have running to verify that things are not incurring a high per click cost.
No word on the adCenter Blog regarding this publicly.
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