Ask.com Contextual Advertising Launches June 11
Ads are automatically defaulted in unless you opt out (Brutal!)…. You may start spending more on Ask.com advertising if you don't pay attention!
The Ask Sponsored Listings Team is pleased to announce that contextual targeting is now available. With contextual targeting, you can seamlessly extend your pay-per-click search campaigns to the web sites in our content network.
There's no need to do anything to take advantage of this new targeting capability.
Ads that are currently live will automatically be opted-in to run across the Ask Sponsored Listings (ASL) content network. If you would prefer not to run your ads on the content network, it's easy to opt-out at any time. Simply log into your account, select the ad(s) you'd like to opt-out and deselect "Contextual" on the campaign detail page; you may also opt-out through the bulk upload tool. For assistance managing contextual targeting via the ASL API, please send inquiries to APISupport@ask.com.
Ads will start running on the ASL content network on June 11th.
To learn more, please watch the ASL contextual targeting webinar. The webinar will be posted to the ASL website (http://sponsoredlistings.ask.com). Once the webinar is posted, a notification will be sent out.
If you have any questions about ASL contextual targeting, please contact client services.
Thank you,
The Ask Sponsored Listings Team
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