BusinessWeek Reports Yahoo Makeover
Makeover, overhaul, restructuring, take your pick. It sounds like Yahoo is shuffling the board to try and arrange its chess pieces in a more compact and structured way to defend against the Google onslaught.
According to the BusinessWeek article, Yahoo is going to focus its assets into 3 main categories. This situation comes by what they are calling weak and scattered ad management for paid search markets causing the company's profitability to suffer.
The overhaul, announced Tuesday night, represents Yahoo's mea culpa for meandering aimlessly during the past year, to the chagrin of investors and the delight of competitors like Google Inc. that lured away online traffic and advertisers.
Yahoo has fallen out of favor on Wall Street largely because Google -- the Internet's search leader -- has done a far better job of figuring out which ads are most likely to elicit clicks.
Yahoo has had quite a broad scope of products they have launched and run that mix and blend in their web sites, but they have not had a clear approach to how to arrange, market or implement these products for maximum effect for the brand. To go along with that several top executives have/will leave the company in the near future. Hopefully the restructuring fallout wont effect the employee base, as Yahoo maintains that it is still recruiting and hiring top talent for their work force.
Technorati Tags: Yahoo, marketing, news, advertising, search engine, search marketing, ironvine, Google