Google +1 Button Setup, Google +1 on SEO, Adwords
Google has made the +1 Button feature available on web search. Google’s +1 is Google’s social search. Google +1 Button Setup To activate and use Google +1 Button: Next time when you search on Google and this web page shows up in Google’s SERP, your +1 and Google profile photo with “You +1′d this” will appear. Google +1 Button for SEO A Quora discussion on how Google’s +1 Button will affect SEO: Google +1 Button for Adwords Google’s +1 Buttons will appear on Adwords ads, though Google officially announced +1 won’t affect Google Adwords Quality Score. Google +1 Button on Your Site Webmasters may add Google’s +1 Button on their websites, allowing visitors to +1 (recommend) the web pages (content) to Google and other users.
[repost]
Google +1 Button Setup, Google +1 on SEO, Adwords
www.Google.com and do a web search.
Google Ranking Advice 2011
The company is careful to note that it’s not disclosing actual ranking signals used in its algorithms, but these questions will help you “step into Google’s mindset.” These questions are things that Google says it asks itself as it writes algorithms. Singhal also reminds webmasters, “One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.” (2011-May-09) Source: http://www.webpronews.com/google-panda-update-advice-2011-05
Google lists the following as “questions that one could use to assess the ‘quality’ of a page or an article”:
Google Analytics Beta
It looks like Google has started rolling out a new beta version of Google Analytics, which up until not long ago was beta itself. The new version is much more up to date in terms of gearing the data displays to be in line with competitive solutions like Coremetrics and Omniture. There is a customizable "Dashboards" view that lets you drag and drop positions and create new widgets based on your own needs. It is still a bit buggy though, when I tried to create a new dashboard view it just reset back to the default. Changing the existing boxes seemed to work however. Overall it looks nice, and has some enhanced filtering by segments.
Google +1
Google is rolling out it's version of the Facebook "Like" button for it's search results. Soon you will be seeing how many people recommend a link and who of your Google contacts like the same content. Check out the video below to get an introductory overview of Google +1.
From the Google Social Web Blog:
But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your website, you can sign up for email updates at our +1 webmaster site.
PHP Output Buffer
While working with the new Google Analytics Export API and a PHP example, I wanted to be able to output a csv version of the data to a file that could be downloaded.
I found this PHP function that allows output buffering. Still working the bugs out of my data export, but the output code works well.
http://my.opera.com/zomg/blog/2007/10/03/how-to-easily-redirect-php-output-to-a-file
Google Analytics Profile Limits
There are a maximum of 50 profiles per Google Analytics Account, and a limit of 25 Analytics Accounts per email address.
Google Landing Page Load Time
Back in March Google announced that there would be a new factor in the Quality Score algorithm, landing page load time. With this, not only does the quality of the page content affect your ranking, the speed of which it is displayed will come into play.Last Thursday (May 8, 2008) Google added a new feature to help facilitate the management of landing page load time and its affect on your keywords.
On the Keyword Analysis page you will be able to find the load time evaluations and from that data take appropriate measures to help increase that performance on your site.
You have a little bit of time to evaluate your page situation and get any changes done before the landing page load time will start affecting your Quality Score. The implementation for the algorithm change is scheduled for mid-June 2008.You can read more about how load time will affect your landing page quality in this AdWords Help Center article.
Technorati Tags: Google, Landing Page, AdWords, Ironvine
Google Closes Acquisition of DoubleClick
Google Closes Acquisition of DoubleClick
MOUNTAIN VIEW, Calif., (March 11, 2008) – Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.
Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."
About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.
About DoubleClick, Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at www.doubleclick.com.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties, including statements relating to our ability to improve the performance of digital media and the relevance of internet advertising. Actual results may differ materially from the results predicted. The potential risks and uncertainties that could cause actual results to differ include, among others, risks related to our ability to identify and pursue the technologies necessary to achieve these goals, as well as those risks and uncertainties included under the captions "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in our Annual Report on Form 10-K for the year ended December 31, 2007, which is available on our investor relations website at www.investor.google.com. All information provided in this release is as of March 11, 2008, and Google undertakes no duty to update this information.
Media Contact:
Ellen West
212.565.1986
Investor Contact:
Maria Shim
650.253.7663
Technorati Tags: Google, DoubleClick, News, Search, Marketing, Ironvine
AdWords Editor 5 Released
Yesterday if you opened AdWords editor you were prompted to download the latest version and upgrade to v.5.0.0.
It has some very nice new features, including "Local Business Ads", but there have also been a few bugs reported by my team alone.
From the Inside AdWords Crew...
Today, we released version 5.0 of AdWords Editor, our free, downloadable campaign management application. Among other features, version 5.0 includes support for local business ads, an export picker that lets you select specific campaigns and ad groups to save to a CSV file, and the ability to save advanced search settings. You can read our release notes for a complete list of new and updated features.
If you haven't yet downloaded AdWords Editor, visit our website to get the latest version. If you're already using AdWords Editor, you'll be prompted to upgrade automatically.
Important note: To avoid losing unposted changes or comments, export an archive of your account before upgrading. After you've completed the upgrade, download your account then import the archive file to get your account up and running.
Version 5.0 is available now for Windows and Mac. For more information about AdWords Editor, visit the AdWords Editor Help Center.
Technorati Tags: Google, AdWords, AdWords Editor, Search, Ads, Marketing, Ironvine
Powered by ScribeFire.
Google Analyst Day
Wednesday, Google holds its analyst day at the Googleplex in Mountain View, Calif. You can listen to it live from Google’s investor relations Web site.
Analysts will have many questions about where Google is headed and hopefully Google will provide some real answers.
Here are a couple of the most important issues that are sure to come up during the presentation.
* Does Google have bigger plans to expand in social networking, including a possible investment in Facebook?
* Will YouTube and online video advertising ever become a major contributor to revenue and profits?
* Is Google really looking to take on Apple (APPL) in the mobile phone business?
* Is Google concerned about recent enhancements made by Yahoo! (YHOO) and Microsoft (MSFT) to their search engines as well as an increased marketing push by IAC’s (IACI) Ask.com?
* How well is Google’s payment service Google Checkout doing compared to eBay’s (EBAY) PayPal?
* What plans does Google have for online ad placement company DoubleClick — assuming that the deal passes regulatory muster in the U.S. and EU?
* And finally, what does Google intend to do with its $13.1 billion in cash?
Of these topics Google may spend the most time talking about DoubleClick and YouTube and how they fit into Google’s strategy of broadening beyond the keyword search advertising business that still makes up an overwhelming majority of Google’s revenue and profits.
Technorati Tags: Google, Analyst, Invest, YouTube, Facebook, DoubleClick, Ebay, Yahoo, Microsoft, Ironvine
Plural Forms of Nouns in AdWords
This is a good article to keep in mind when working with keywords.
http://forums.searchenginewatch.com/showthread.php?t=19527
Technorati Tags: Search, Paid, Marketing, PPC, SEW, Ironvine
Three More Shopping Months
Inside AdWords blog posted another reminder that Q4 holiday shopping is right here with tips on how to be prepared and make the most out of holiday shoppers online.
Their recommendations revolve around the Keyword Tool, ad text testing, and their optimization tips.
You can read the details at http://adwords.blogspot.com/2007/09/just-three-more-shopping-months.html
Technorati Tags: Google, AdWords, PPC, Holiday Shopping, Paid Search, SEM, Keywords, Ironvine