This report on the December US Search Query Market Share is produced by Citigroup’s Mark Mahaney.

Here is the summary from the report that came out January 15, 2007.

Summary

  • comScore released last Friday its U.S. December search query data.
  • U.S. search queries grew 29.7% Y/Y in December vs. 30.5% Y/Y in November. U.S. search query growth has been surprisingly sticky this past year, showing no deceleration.We would attribute this to increased search frequency by Internet users & the greater availability of Search applications.
  • Google’s query share increased 40 bps M/M to a record high 47.3% of the U.S. market. This market share gain continues a very consistent trend for Google.
  • Yahoo!’s query share increased 30 bps M/M to reach 28.5%. The data indicate a clear stabilization in Yahoo!’s search share in ‘06.
  • Microsoft’s query share decreased 50 bps M/M to reach a record low 10.5%.
  • The Ask Network’s share decreased 10 bps M/M to 5.4%, roughly in line with its ‘06 average position. We treat the comScore data as directionally accurate, but would not read too much into any one month’s results.

This seems to follow the common averages for the past quarterly trends. Google going up consistently, Yahoo! building its power base (especially with the release of its new Search Marketing tools and Panama paid search platform) and the declining of Microsoft along with the barely mentionable Ask.

Technorati Tags: , , , , , , , , ,