Ironvine Search Marketing

Here is an update about the AdWords site exclusion tool, which allows advertisers to block web sites where their ads could show up. This could include competitors sites, unwanted spam pages, and now they allow you to block as many as you like. Wouldn’t it be handy to have the reverse ability, only allow your ads to be shown on specific sites and no others…

Here is the official post from Inside AdWords.

As we’ve mentioned in the past, the Site Exclusion tool provides you with more control for your campaigns that are targeting the Google Content Network by allowing you to exclude your ads from showing up on particular sites or sections of sites (such as the sports section of an online newspaper).

Today, we’d like to let you know about a recent change: you can now exclude an unlimited number of sites. We hope you’ll use the Site Exclusion tool to improve your ROI and refine your targeting across the network. And, as always, we’d like to remind you that excluding a site (or a section of a site) from one of your campaigns will prevent your ad from showing on all of the pages of that site (or section). Therefore, to ensure you don’t miss out on any potential customers, we suggest that you review a site carefully before deciding to exclude it from your campaign.

Posted by Sarah, Inside AdWords crew