Why Google Checkout? Well, it’s free for the next year!

Google has announced that from November 8, 2006 through December 31, 2007 they will process all Checkout transactions for free even if you are not an AdWords advertiser. This is a huge push from Google to get them in the online payment processing market and try to go head to head with PayPal.

As James Scott from ChannelAdvisor posted, this is very exciting news for online marketers and retailers, and a great chance to save overhead on processing fees. PayPal matched Google’s last move, but can they survive free transactions for a year, which is their bread and butter? Google sure is swinging the big bat at them.

You can read the official release on the Google Checkout site here.

Let us hope these dates are correct, or this announcement from Google could have a very big financial and collateral impact on their Google Checkout program.

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