Google Names ChannelAdvisor an Inaugural Partner for Google Product Search
ChannelAdvisor has been named an inaugural partner in the Google Product Search™ Partner Program. This partnership will integrate the ChannelAdvisor Complete™ platform with Google Product Search to offer retailers a painless path to increased traffic and more profits on their e-commerce sites.
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ChannelAdvisor simplifies the technical processes for retailers sending data feeds into the Google Product Search platform. Based on an item’s relevance, consumers will be able to easily find retailers’ products on Google Product Search, and on some occasions even the main Google™ web search site. As part of the partnership, ChannelAdvisor will promote the use of Google Product Search to its large and rapidly growing retailer client base.
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ChannelAdvisor’s Comparison Shopping Solution, ShoppingAdvisor™ allows retailers to focus on the core principles of operating successful comparison shopping programs: minimizing spend, increasing revenue and improving efficiencies. ShoppingAdvisor’s built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve results. Pre-defined business rules leverage best practices for increasing product exposure and conversion with the full spectrum of shopping engines. For more information, visit http://www.channeladvisor.com/products/shoppingadvisor.
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