Google Website Optimizer Open to Everyone
Google has opened up its Website Optimizer for public use (sign-up to use) now, and it will be rolled out to all AdWords accounts in the next few weeks. Google is definitely beefing up its AdWords program to insure its #1 advertising position.
Last October, we put out the call for beta testers for Google's new website testing application, Website Optimizer. Today, Peter Harbison, Product Marketing Manager for Website Optimizer is here with some news many of you have been eagerly anticipating:
Since October, we've worked closely with our beta testers to improve the application and today, we're happy to offer the latest version to everyone who signs up through the Website Optimizer homepage. If you're not quite ready to sign up right away, don't worry -- Website Optimizer will be available in all AdWords accounts within the next few weeks.
If you're unfamiliar with Website Optimizer, it is a free multivariate testing application built into AdWords that helps online marketers increase visitor conversion rates and overall visitor satisfaction by enabling them to continually test different combinations of site content. Why guess what site content you think will work best, when Website Optimizer can save you time by telling you what worked best based on visitor data collected from experiments on your site?
To sign up or learn more about Website Optimizer, please visit the Website Optimizer homepage.Technorati Tags: Google, Website, Optimizer, AdWords, PPC, Online Marketing, Marketing, Paid, Search
April 4th, 2007 - 12:02
Great to see other folks like yourself talking about this fantastic tool, Steve. If you’re interested, we have some free resources for people getting started with Google Website Optimizer over at GrokDotCom, including a Quick Start Guide, Webinar, WordPress plug-in, and an interview with Google’s Tom Leung.
We’ve been beta testing it for a few months now, and our clients’ results have been pretty amazing.
April 5th, 2007 - 07:38
Thanks Robert, Interesting site you have there. Hope you come back to visit again soon!
-Steve