Hello from Microsoft adCenter,

We are excited to announce the launch of Live™ Search and the upcoming migration of MSN® Search to Live Search over the next few days.

Over the next 3 days, we plan to take the beta tag off of Live Search. All search boxes and toolbars on the MSN.com and Live.com properties are scheduled to be completely migrated to send users to the Live Search Engine Results Page–including those who search on Hotmail®, Windows Live Mail, Windows Live Messenger, on all MSN.com properties, on http://search.msn.com/ and on http://www.live.com/.

What does this mean for your campaigns on adCenter?

  • All paid search advertisements will still be served by the Microsoft adCenter platform, so your campaigns, ads and keywords should continue to run as normal.
  • In addition, we have conducted extensive testing and expect the advertising performance of Windows Live Search to be as good as or better than on MSN Search.

Notable features of Windows Live Search:

  • Windows Live Search lets us augment our search-engine investments with a customizable user experience. More than just an engine with a single search box, Live Search helps users personalize their search and more quickly find what is important to them.
  • The Live Search interface is designed to display a better visual blend of paid and organic results. For example, you’ll find complementary fonts, less contrast around ads, and justification of ads with organic results.
  • Best of all, with an updated search interface, Live Search is designed to attract and retain more searchers – to give you access to what you want – more traffic.

Learn more about the Windows Live Search features at http://get.live.com/ or, try it out today at http://www.live.com/.

If you have any specific questions, please contact the Microsoft adCenter Support Team

Thank you,
The Microsoft adCenter Team