Microsoft adCenter Issue Last Friday
Here is the word that Microsoft adCenter released regarding the bug they had in their system last Friday.
As a recap, they had a bug very similar to Google's where the CPC's got charged over the set maximum CPC. So advertisers ended up getting charges like $1500 for a keyword that would have only cost $100 (or more simply 1.05 instead of .05).
Hello,
A number of customers are seeing very high Average CPC and spend amounts in adCenter over the last 24 hours that are well above their bid amounts for keywords. This issue has been contained and remedied by our development team. You will not be responsible for the CPCs above your max bid amounts.
If you manually paused your campaign this morning due to questions surrounding your CPC you should reactivate these campaigns at this time. We are gathering more information regarding next steps for campaigns that have hit budget pause. I will keep you posted as I receive additional information regarding next steps for these campaigns.
We apologize for any inconvenience that this has caused and appreciate your continued business.
Thanks!
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