Search Relaxation and Preparation
This week has certainly been the search holiday break. Google, Yahoo, MSN, and most of your search marketing staff personnel are away on vacation. The holiday rush insanity shopping sprees are over and the after Christmas sales are flowing nicely. Me, I am here working hard building more campaigns to help the sales keep flowing.
My take on this week, other than to get a bit of a breather, is to get your marketing campaigns set up for 2007. If you can take the strengths you built for the holiday push and increase them and configure your bids and spend correctly, you should have a decently strong start for the beginning of the year.
Even if you have a great campaign setup, there are always keywords you can find, refine, and kill to manage your spend and returns. Spend a bit of time looking at where your best returns or performance is and build a chunk of keywords to go along with them.
Keyword creation ideas:
- Create keyword mis-spellings for those hard to spell words, or even the easy to spell ones
- Do a Google search on your keywords and find related terms to tack on to create a relative phrase
- Some search programs allow you to add some punctuation to keywords
- Check some of your competitors and use their name as a related search
- Use related url mis-spellings as keywords, "wwwiron vine.com"
- Revisit your brand. Do some looking around and see how other people see you or refer to you and utilize that as a guide
I hope everyone had a safe and happy holiday. Good luck in 2007 and enjoy those vacations!
Technorati Tags: Search marketing, Ironvine, Google, MSN, Yahoo, Keywords, Paid search