Having a brand new visually stunning website these days seems to be the new trend. Designers want to show off their skill and promote a site to the pleasure of the audience. Fun or dynamic features make the site interesting and interactive. But what happens when you need traffic coming to see it?
A beautiful new site is not all there is to it. You have to have the foundation in place as well to support the web technology, search engines, and marketers who are the ones that really drive traffic to that new site of yours.
Flash is one of the primary methods of having a visually enhanced and interactive site. You can create some really cool effects and movies with it. Some other similar technologies include Flex, AJAX, and Javascript.
The problem with these lays in the fact that they leave little for search engines to see in the way of indexing content. All the text and link system is embedded into the flash movie or script content and relatively unaccessible by most search engines. (Google has been reported to be able to index some content in Flash, but I would not trust that too far.)
Before we start jumping into some coding examples and recommendations there are a couple things to consider and be aware of. There are a lot of “black hat” optimization techniques used by spammers and disreputable SEO firms that may get you to the top fast, but also run the risk of getting your website banned. All the examples here stay away from these techniques, or explain how to do the proper thing with the code.
NOSCRIPT Tags:
NOSCRIPT tags are basically a block of text or HTML code that is not displayed unless the user has a text only browser or has scripts turned off. Generally however this block of text is only seen by search engines. While not all engines rank this information it is good to have for those that do.
The thing to be careful of with the NOSCRIPT tag is that it is widely used by spammers for keyword stuffing. They will add large blocks of repetitive keywords to fool the search engines. What you should only do with the NOSCRIPT tag is add the information that is contained within your dynamic script or Flash file.
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The above is the headers and content that the user misses in the Flash and images. It is good to use the tags appropriately to get the maximum effect.
XML/RSS Data:
Another good way to link content in your site is though RSS feeds. You can embed a link to your RSS feed in the header of your site. This allows some of the new browsers like Firefox2 and IE7 to automatically give you the option to view or subscribe to a websites RSS feed.
Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?
November 29th, 2006 at 4:05 am
Is there any special techniques that can be used to optimize a wordpress blog on my server for SEO. One issue I see is no way to change the title tags on each page, where it seems to take the blog name for the home page.
I have several hundred 600+ inbound links.
I have pinged Technorati manually and used pingoat as well as pingomatic every time I add a new blog.
There is plenty of content, about 30 articles.
What else can I do? What else should I do to optimize my blog?