Yahoo Panama Third Party Conversion Tool Bug
In Yahoo's new Panama Sponsored Search platform, they have a cool little utility that converts other parties campaigns (Google, MSN) bulk download sheets to the Yahoo format.
This is really cool, especially if you have multiple marketing platforms. You can now keep them matched in keyword updates.
There is a bug though. Google recently retired the ability to do bulk downloads from the AdWords interface. You now have to download the campaigns with AdWords Editor. The Yahoo tool, as of right now, does not work with the AdWords Editor bulk downloads. There are different field names and info between the old Google bulk download sheets and the AdWords Editor downloads.
This causes Yahoo to spit out a "System Error" message when you try to convert the file.
Solution: If you have an old Google bulk download, use that as a template and rework the AdWords Editor file to fit that. Then it will work.
Hopefully Yahoo will catch on and fix this soon.
Technorati Tags: Yahoo, Panama Search, Search Marketing, Paid Search, Google, AdWords, AdWords Editor, Yahoo Search Marketing, Ironvine