Yahoo Search Marketing 2.0 (Panama) Maximum Limits
Here is a quick reference guide to paid ad setup/creation limits in Yahoo Search Marketing 2.0 Panama Release. Below you will find the maximum number of Campaigns, Ad Groups, Keywords and Creatives you can have per account on Yahoo Panama.
Campaigns per Account: 20 campaigns
AdGroups per Campaign: 1000 keywords
Keywords per AdGroup: 1000 keywords
= Keywords per Campaign: 1 million (1,000,000) keywords
= Keywords per Account: 20 million (20,000,000) keywords
Creatives per AdGroup: 20 creatives (ad copy text)
Titles: 40 characters
Short Descriptions: 70 characters
Long Descriptions: 190 characters
Destination URL: 1024 characters
Display URL: 250 characters
During conversion from Yahoo 1.0 to Yahoo 2.0 (Panama) your current accounts are squeezed into these limits.
You can have over 20 campaigns if you currently have more, but will be unable to add anymore than the limit post conversion.
Keywords currently in categories will be split to fit into the Campaign > Ad Group > Keyword template.
Ad Groups are automatically created by pulling the Title from the Ad Copy.
Ad Groups will cap at 1000 keywords then create a new Ad Group; "[Title] 00001" if the [Title] is constant.
Technorati Tags: Yahoo, Panama, Yahoo Search Marketing, Search Marketing, Ads, Ironvine, Keywords
January 31st, 2007 - 07:09
Great Job! Thank you for this blog post – what a great resource to have all the Yahoo! Search Marketing limits posted in one place.
February 1st, 2007 - 11:17
Thanks Joanne,
As a side note, depending on your account type (which Yahoo determines by your spend) these limits can be greater or fewer in regards to Campaigns etc.
You should be able to use this as a general guideline at least.
~Steve