Tue 12 Dec 2006
Today Yahoo sent out an email letting account managers know that their Sponsored Search accounts have changed the way they now report bidding information.
On the Manage Bids page they have removed the “Top 5 Max Bids,” “Position” and “Your Cost” columns as well as the bid tool.
They have been replaced by three new columns, versus the previous announcement of two.
- Latest Available Bid Range
This column displays the latest available bid range for the positions at the top of the search results page for each of your keywords. To see the bid range for each keyword, click the View Bids link. - Average Historical Bid Range
This column uses historical data to show you what the bid range for the positions at the top of the search results page has been for each of your keywords over recent days and/or weeks. - Estimated Average Position
This column displays an estimate of the average position your listing may achieve on the results page, based on the historical bid range. If you enter a new bid in the Max Bid column and click Update Bids, the estimated average position will also update.
You can find out more from their FAQs
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