Yahoo Search Marketing Upgrade News
Here is the latest news about the new ranking model in Yahoo! Search Marketing. They sent out a letter to advertisers with the 5 Key Steps to Take Advantage of the New Ranking Model. You can see my previous comments and opinions about the new model in the post "Upcoming Changes to Paid Search".
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We previously announced that on February 5, 2007, we are introducing a new ranking model in the U.S. that considers both an ad's quality and bid amount in determining an ad's position in search results. It is designed to help you spend less time in bidding wars and more time creating the most relevant, effective ads, which may help drive better results for your business.
To take advantage of our new ranking model, please do the following:
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To learn more about the new ranking model, please click here.
Sincerely,
Your Partners at Yahoo Search Marketing
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